If you are not using YouTube and videos to help build a customer base, then you are missing out on a lot of customers. Some people like to read instructions and some people hate it with a vengeance. The latter are the people you need to target with videos.
Think of how many times have you seen somebody try to assemble something using written instructions that come with the product. How many times have you seen the anger and frustration that goes with it? Maybe it was you.
A lot of people get frustrated with the written word; they need to watch and hear step-by-step instructions instead of just read them.
If you can make a video for one of your products and give people an easy-to-follow visual demonstration, you will get a lot more customers and establish a great reputation for being the go-to person in that niche.
Here is a step-by-step formula for creating instructional videos. Some of these steps may seem very obvious, but leave one out and the videos might not turn out to be as good as they could actually be.

Video Creation Tips: 5 Simple Steps to Create Instructional Videos That Sell

  1. Brainstorm a Unique Idea:
  • Identify the needs and problems of your target audience in your niche.
  • Create instructional videos that demonstrate how to solve those problems or use your products effectively.
  • Conduct research to discover what people in your niche struggle with, even if it seems simple or obvious.
  1. Write It Out:
  • Before recording, write a detailed outline or script for your instructional video.
  • Use bullet points and sub-points to stay organized and avoid sounding scripted.
  • Avoid reading directly from notes to maintain a natural and engaging delivery.
  1. Rehearse and Tape:
  • Practice your delivery in front of a mirror to observe your facial expressions and body language.
  • Rehearse until you feel confident and comfortable with your presentation.
  • Record the video, knowing that it may require multiple takes to get it right.
  1. Edit or Redo:
  • Expect to make mistakes during the recording process.
  • Edit the video to remove errors or awkward moments.
  • If necessary, redo certain segments until you’re satisfied with the final result.
  1. Send It Out:
  • Upload your instructional videos to popular video-sharing platforms like YouTube, Metacafe, and Google Videos.
  • Consider using video submission software like Tubemogul to distribute your video to multiple platforms simultaneously (but check the terms of each site).
  • Leverage the exposure on these platforms to drive traffic to your content, resulting in potential sales and increased income.

Remember, instructional videos are an effective way to reach and engage with your audience. Don’t hesitate to create and share videos because of unfamiliarity. Embrace this powerful marketing tool and take advantage of the benefits it offers to boost your business.

Using AI Tools to Create Instructional Videos Faster

In addition to the steps outlined above, self-published authors and infopreneurs can leverage AI tools like ChatGPT to streamline and expedite the process of creating instructional videos. AI can assist in various aspects, from generating scripts and improving content to enhancing video production. Here’s how you can incorporate ChatGPT into your video creation workflow:

  1. Generating Video Scripts:
  • Start by brainstorming the main ideas and topics you want to cover in your instructional video.
  • Use ChatGPT to generate a script outline based on your initial ideas. Engage in a conversation with ChatGPT, providing prompts and asking questions related to the content you want to include.
  • For example, if you’re creating a video on dog training, you can ask ChatGPT for tips on potty training or teaching basic commands. The model will generate detailed responses that you can incorporate into your script.

Example: Prompt: “What are some effective techniques for potty training a puppy?” ChatGPT: “When it comes to potty training a puppy, consistency is key. Establish a regular schedule for bathroom breaks and take your puppy outside at the same times each day. Reward them with treats and praise when they successfully eliminate outside. Additionally, consider crate training to prevent accidents indoors…”

  1. Improving Content:
  • Once you have a rough script, utilize ChatGPT to refine and enhance the content. Ask for suggestions, additional information, or alternative ways to explain concepts.
  • ChatGPT can provide insights and ideas that you may not have considered, enriching your instructional videos with valuable information.

Example: Prompt: “How can I make my dog training instructions more engaging?” ChatGPT: “To make your dog training instructions more engaging, consider incorporating real-life examples and anecdotes. Share success stories from previous clients or personal experiences with training dogs. Additionally, use visual aids like diagrams or video demonstrations to illustrate techniques and commands.”

  1. Video Production Assistance:
  • ChatGPT can also assist with video production tasks, such as video editing and enhancing visual elements.
  • Ask for suggestions on editing techniques, transitions, or adding captions to make your videos more professional and engaging.
  • Additionally, you can seek advice on optimizing video length, aspect ratios, or adding relevant background music to enhance the overall viewer experience.

Example: Prompt: “How can I make my instructional videos visually appealing?” ChatGPT: “To make your instructional videos visually appealing, consider using high-quality visuals, such as graphics or animations, to illustrate key points. Incorporate relevant images or video clips to demonstrate specific techniques or examples. Additionally, choose a visually pleasing background or set up a well-lit filming environment to enhance the overall video quality.”

By integrating AI tools like ChatGPT into your video creation process, you can save time and generate valuable insights that enhance the quality and effectiveness of your instructional videos. Remember to use ChatGPT as a tool to supplement your own expertise and creativity, ensuring that the final content aligns with your vision and provides value to your audience.

Here’s a checklist to keep you on track:

  • Brainstormed a unique idea for the instructional video.
  • Wrote a detailed step-by-step script for the video.
  • Rehearsed the delivery in front of a mirror.
  • Taped the video, making necessary edits and retakes.
  • Sent the video to video-sharing sites like YouTube.
  • Utilized ChatGPT to enhance the video creation process.
    • Generated a script outline based on ideas.
    • Improved content with ChatGPT’s suggestions.
    • Sought assistance for video production tasks.
  • Reviewed the video and made necessary improvements.
  • Shared the video on various platforms and promoted it.
What are the best AI prompts to use to create instructional videos using ChatGPT?

When using ChatGPT to create instructional videos, here are some effective AI prompts to generate useful content:

  1. Prompt for generating video ideas: “ChatGPT, please provide me with unique ideas for instructional videos related to [your niche/topic].”
  2. Prompt for script development: “ChatGPT, help me create a step-by-step script for my instructional video on [specific topic]. Please provide detailed instructions and explanations.”
  3. Prompt for improving content: “ChatGPT, can you review my script and suggest improvements or additional content to make my instructional video more engaging and informative?”
  4. Prompt for addressing common challenges: “ChatGPT, what are some common challenges people face when learning about [specific topic]? Please help me address these challenges in my instructional video.”
  5. Prompt for visuals and demonstrations: “ChatGPT, I need ideas for visual aids and demonstrations to enhance my instructional video on [specific topic]. Can you suggest effective visual elements to include?”
  6. Prompt for engaging introduction and conclusion: “ChatGPT, help me create an engaging introduction and conclusion for my instructional video. What key points should I emphasize in the beginning and end?”
  7. Prompt for troubleshooting and FAQs: “ChatGPT, what are some common troubleshooting issues or frequently asked questions related to [specific topic]? Let’s include these in the video to provide comprehensive guidance.”
  8. Prompt for optimizing video length: “ChatGPT, how can I optimize the length of my instructional video? Are there any specific sections that can be condensed or expanded for better viewer engagement?”


Remember to tailor these prompts to your specific needs and topic. Experiment with different questions and prompts to extract the most valuable insights from ChatGPT and ensure that your instructional videos are comprehensive, engaging, and helpful to your audience. (Note: this content was created with a combination of human brainstorming, prompting, editing and formatting, with research by OpenAI generating from licensed PLR content, uploaded and reviewed by JPC staff.)