In the world of internet marketing, establishing a brand and leveraging it to sell products is a common practice. However, this doesn’t mean that your author publishing brand has to be a mundane corporate entity. You don’t necessarily need an elaborate logo or a trendy, meaningless name.

An alternative approach is to become the brand yourself.

This concept is known as ‘personal branding,’ and it’s an excellent strategy for self-published authors who want to promote their work online and are willing to put themselves out there. Here are 5 steps to follow:

  • Clarify your brand: Define your unique writing style and values.
  • Choose the right platforms: Select social media platforms that align with your target audience.
  • Plan and create engaging content: Develop captivating Social Media Stories reflecting your personal brand.
  • Engage with your audience: Respond to comments, messages, and collaborate with influencers.
  • Stay consistent and analyze performance: Regularly post Stories, adapt strategies, and stay updated with platform changes.

Fortunately, with tools like Social Media Stories, creating a personal brand has become easier than ever before.

But what exactly is personal branding?

It involves positioning yourself as the face of your business in a very public manner. This can mean running your business under your own name, saving you the hassle and cost of trademarking, or simply being prominently featured on your website and social media platforms.

Take, for example, the “Smart Passive Income Blog,” where regular readers instantly recognize Pat Flynn as the driving force behind it. Similarly, the “Tim Ferris Show” places Tim Ferriss front and center. These are successful examples of personal brands.

Personal branding is particularly effective for influencers, as their brand and their persona are intertwined. However, traditional businesses can also adopt a similar approach.

One powerful tool in building your personal brand is Social Media Stories.


These are short-form posts that you can share on platforms like Facebook, Instagram, Snapchat, and others, which disappear after 24 hours.

The very nature of Stories creates a sense of urgency and fosters real-time interaction between creators and their followers.

This format is perfect for developing your personal brand as it allows you to invite your audience into your daily life, giving them an opportunity to know the authentic person behind the products or services they are interested in. This can significantly enhance trust and drive more sales.

There are several advantages to establishing a personal brand.

First, it can help you gain recognition and even fame. While some may see this as a drawback, if you thrive in the limelight, it can be appealing.

Second, personal branding gives your brand personality, so when you engage with people on platforms like Twitter or Facebook, they will feel like they are interacting with a genuine human being.


“How To Kickstart Your Personal Brand as a Self-Published Author Through Social Media Stories”

You have the power to make yourself the brand and leverage personal branding as a self-published author.

Personal branding is all about becoming the face and voice of your business, and it’s a strategy that can work wonders for authors who are ready to step into the spotlight.

Gone are the days of needing a fancy logo or an obscure name. Instead, you can authentically present yourself to the world and captivate your audience. But what exactly does personal branding entail for a self-published author?

First and foremost, personal branding means showcasing yourself as the driving force behind your books. It could mean publishing under your own name, allowing readers to establish a genuine connection with you. Alternatively, you can be the prominent figure featured on your website and social media channels, giving readers an insight into your writing journey.

Let’s look at some inspiring examples within the self-publishing realm.

Consider successful authors like Hugh Howey, Joanna Penn, or Mark Dawson. Their personal brands have played a significant role in their achievements, creating a strong bond with their readers and helping them stand out in a competitive market.

Social Media Stories provide a unique and engaging way to connect with your audience. As was mentioned earlier, Facebook, Instagram, and Snapchat all offer this feature, allowing you to share short-form posts that disappear after 24 hours. This immediate and time-sensitive form of communication fosters real-time interaction between you and your readers.

As a self-published author, this is a golden opportunity to invite your followers into your writing routine, offering them an authentic glimpse into your creative process and personality.

By doing so, you’ll build trust and a loyal fanbase, leading to increased book sales and a dedicated readership.

One of the significant advantages of personal branding is the potential to become a recognized name in the industry. While fame may not be the primary goal for every author, it can open doors to new opportunities, collaborations, and wider exposure for your books.

Another advantage is the added personality your personal brand brings to your interactions with readers.

When you engage with your audience on platforms like Twitter or Facebook, they will feel like they are connecting with a relatable human being rather than just another marketing entity. This human touch builds trust and credibility, making readers more likely to choose your books.

Incorporating Social Media Stories into your marketing strategy allows you to showcase your writing process, share behind-the-scenes moments, and celebrate milestones with your readers. It adds an element of authenticity and relatability that resonates with your audience, making your personal brand even stronger.

If you’re a self-published author looking to elevate your marketing game, it’s time to consider embracing personal branding.

Study the successful authors who have mastered this strategy and pay attention to how they are effectively leveraging Social Media Stories.

Additionally, find creative ways to give your writing journey a human touch through Stories, whether it’s showing your writing space, sharing inspiration, or engaging with readers in real-time.

Remember, building a personal brand as a self-published author is an ongoing process, and Social Media Stories provide an invaluable platform to showcase your unique voice and connect with your readers on a deeper level.


Here’s a 10-day step-by-step checklist you can follow to accomplish building your personal brand as a self-published author through Social Media Stories. Tackle one step per day, and in 10 days you’ll have worked your way through the entire checklist. Then, start the 10-day process all over again to put more focus on each step, until it comes automatically to you on a daily basis.

  1. Define your brand: Spend some time clarifying your personal brand. Identify your unique writing style, themes, and values that resonate with your target audience. This will provide a solid foundation for your personal brand.
  2. Choose the right platforms: Determine which social media platforms align best with your target audience and where you can effectively showcase your personal brand. Popular choices for Social Media Stories include Facebook, Instagram, and Snapchat.
  3. Plan your content: Devote a few minutes each day to plan your Social Media Stories content. Consider sharing snippets of your writing process, behind-the-scenes moments, book recommendations, or engaging with your audience through Q&A sessions.
  4. Create engaging Stories: Use your daily 30 minutes to create captivating and visually appealing Stories. Experiment with different features like filters, stickers, and text to make your Stories stand out. Ensure your content reflects your personal brand and resonates with your audience.
  5. Interact with your audience: Dedicate time to respond to comments, direct messages, and engage with your audience. Show genuine interest in their feedback and questions. This interaction strengthens the connection between you and your readers, fostering loyalty and trust.
  6. Collaborate with other authors or influencers: Explore opportunities for collaboration with fellow authors or influencers in your niche. This can involve cross-promoting each other’s work, hosting joint live sessions, or sharing guest content on each other’s Stories. Collaborations expand your reach and introduce your personal brand to new audiences.
  7. Stay consistent: Consistency is key to building your personal brand. Aim to post Stories regularly, ideally daily or at least a few times a week. This consistency keeps your audience engaged and helps them develop a habit of following your Stories.
  8. Analyze and adjust: Regularly review the performance of your Social Media Stories. Pay attention to metrics like views, engagement, and audience feedback. Use these insights to refine your content strategy and adapt to your audience’s preferences.
  9. Learn from successful authors: Allocate time to study successful authors who have built strong personal brands through Social Media Stories. Observe their storytelling techniques, content themes, and engagement strategies. Adapt their approaches to fit your personal brand while maintaining authenticity.
  10. Stay up-to-date with platform changes: Social media platforms frequently update their features and algorithms. Spend some time each day staying informed about any changes or new features relevant to Social Media Stories. This ensures you’re maximizing your reach and leveraging the latest tools.

Remember, building a personal brand takes time and consistency. By dedicating just 30 minutes each day to these activities, you’ll gradually establish a strong personal brand as a self-published author, connecting with your audience and driving book sales through engaging Social Media Stories.